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chae

Before the moment

The four days before everything.

A personalized four-day skincare ritual, built around your moment.

What are you getting ready for?

A ritual, not a routine

You plan the dress, the venue, the playlist. Plan your skin too.

Your face is part of every hello. Give it the same head start you give everything else — not a scramble the night before.

  • The dress
  • The venue
  • The playlist
  • Your skin — the one thing you can’t book last-minute
Close, calm skin in soft natural light

Why four days

Skin can’t change overnight. In four focused days, it can.

Four masks, one job each — short enough to start tonight. Days 1 and 4 stay constant; Days 2 and 3 are built from your quiz. A fresh ritual arrives when your moment does — pause in between.

1RESET

A gentle deep-clean, so everything after it lands.

2BALANCETuned to you

Sensitive → soothe & soften.

3BOOSTTuned to you

Dewy → flood hydration, glass glow.

4REVEAL

Prime and smooth — camera-ready, the night before.

A calm face in warm golden-hour light

“The way you feel walking in begins days before you arrive.”

The four days, in practice

Golden-hour mornings. Calm skin. No scramble.

chae is new — so we won’t borrow hype or stage reviews. Just the ritual, four focused days with one job each, and an invitation to be one of the first.

Founding ritual

Be one of the first. Results shared as they come — honestly, or not at all.

$40/mo · pause anytime · money-back guarantee

The upkeep math

You keep up your nails, your hair, your lashes. Your skin is in every photo — keep it up for less.

Beauty upkeep you already budget for. chae is the smallest line item on the list — and the one that shows.

A single facial
$150
Lash fills, monthly
$90
A standing manicure
$60
chaeyour four-day ritual
$40

For less than a standing manicure — and it comes to you. Arrives when your moment does; pause anytime in between.

  • Four single-use masks
  • Days 2 and 3 personalized to your answers
  • US shipping included
  • 30-day money-back guarantee
Build my ritual

$40/mo · pause anytime · money-back guarantee

How it works

Three steps to your four days.

1

Answer a few questions

Your moment, your timeline, how your skin feels.

2

Get your four-day ritual

Sequenced to your countdown, delivered to your door.

3

Glow when it counts

Walk in as the most-prepared version of yourself.

The chae box: four day-packs in a kraft mailer

In the box

“Everything you need, in the order you need it.”

Four day-packs, one job each — sequenced to your countdown

Inspired by Korean skincare rituals.

Why I made chae

“I kept panicking the night before anything that mattered. CHAE is the plan I wish someone had handed me — four days, no guesswork.”

— The founder

Questions

What's actually in the box?

Four single-use sheet masks — one job per day — with a simple plan for which to use when. Days 1 and 4 are chae's constants; Days 2 and 3 are picked from your quiz answers.

Is $40/month a subscription?

Yes — a fresh four-day ritual sent whenever your next moment comes. Pause or cancel anytime, no questions asked.

I only have one big day — can I try it once?

Yes. Start, glow through your first four days, and pause or cancel right after — no questions asked. chae stays monthly so your next moment is always covered, but one box is a fine way to begin.

Will it work for my skin?

The quiz tunes Days 2 and 3 to how your skin actually feels — dry, oily, sensitive, or a bit of everything — so the ritual fits you, not the other way around.

What if my skin is sensitive?

Tell the quiz — sensitive answers steer Days 2 and 3 toward calm, barrier-friendly picks. If your skin reacts easily, patch-test a mask on your inner arm first and go at your own pace.

What if I only have 2 days?

Start tonight. Each of the four steps is quick, and even a compressed run helps you show up fresher than a last-minute scramble.

How fast does it ship?

US shipping is included, and your ritual is timed to your countdown — so your four days start right when they need to.

Your countdown starts here

You have four days. Make them count.

Love your first four days, or your money back. Every cent — no forms, no hoops.

30-day money-back guarantee · US shipping included · cancel anytime

The 4-Day Glow Ritual · $40/mo

The 4-Day Glow Ritual

$40/mo · personalized to you

Build my ritual